Search results for "Technology"

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Field marketing: coping with the data deluge

16 Nov 2012 | by Rob McLuhan

agency's activity on behalf of technology brand HP in Dixons Group and John Lewis stores, where staff ...

No substitute for on-the-ground insight

21 Sep 2012 | by David Benady

experiential campaigns. More-sophisticated technology is being put into the hands of these agents, allowing ...

Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)

24 Jan 2012 | by Martin Ryan, CPM (UK)

efficiency, but brands that do not embrace such technology are in danger of being left behind....technology is enhancing this process, allowing immediate data access, anywhere, any time. We can present ...

Field Marketing Agency of the Year: CPM

13 Dec 2011 | by Sarah Shearman

Gamble and Molson Coors. CPM has also welcomed new clients this year, including LG, with a 2m technology ...

Field marketing: Your brand in their hands

09 Nov 2011 | by David Benady

. This technology is transforming the industry. As many of the easier tasks, such as stock-checking, are ...

Marketing's Experiential League 2011

17 Aug 2011 | by Kim Benjamin

as this are impressive. Moreover, technology can help experiential marketing meet the ultimate goal ...

Field Marketing League Table 2011

17 Aug 2011 | by Kim Benjamin

looking to use the Olympics to showcase such technology, Alington also says this is likely to drive up the ...

Field marketing - Brands go back to the shop floor

16 Jun 2011 | by Suzy Bashford

marketers are combining traditional techniques with the latest technology to snare them, writes Suzy...sophisticated technology. Field marketers, long-time masters of manipulating the shop floor, suddenly find ...

Cultivating a fresh image

18 Jan 2011 | by Martin Ryan

marketing lies in exploring new territories, such as automotive, technology and the business-to-business ...

Marketing's Field Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

continuing investment by technology firms. Since May, it has been sending teams to electronics stores on ...

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