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Lenovo hires We Are Social for global social media account

07 Dec 2012 | by Sarah Shearman

Lenovo, the Chinese technology manufacturer, has appointed We Are Social as its first global social...Lenovo s strategy to be "the most talked about personal technology brand". Lenovo recently overtook ...

Rev Awards open for submissions

06 Dec 2012 | by Campaign staff

category will award creative technology, engagement and "marketing on a shoestring". There will also be ...

Argos readies Shazam-enabled TV ad to boost mobile sales

23 Nov 2012 | by Sarah Shearman

Argos is using Shazam s audio-recognition technology to direct viewers to the App Store, where ...

VivaKi's restructure

22 Nov 2012

relationships, often extending to formal agreements, with technology companies, platform developers and digital ...

How Adrià became the inspiration for creatives

15 Nov 2012

art, technology and transformation. I have been fascinated by how Adri changed elBulli from a ...

IDM to award Ogilvy's Rory Sutherland honorary fellowship

06 Nov 2012 | by Matthew Chapman

based on his writings on technology and the web from his blog and Spectator column. Sutherland has ...

Play like an entrepreneur

29 Oct 2012 | by Elle Graham-Dixon, Elvis

structured play, do not rely on technology old or new and nor do they rely on specific rules or rewards ...

Is YouTube initiative pivotal?

18 Oct 2012

initiative. The thing is, though, that the technology wonks will, if we wait long enough, probably be ...

The viral video is dead. Long live the social video

18 Oct 2012

randomness; social video success is predictable, measurable and repeatable." As technology and social ...

The week social media took the centre stage

04 Oct 2012

events from niche social media consultancies to technology giants. Leo Ryan and Alex Miller consider...in interest in social media events and, indeed, events to do with new technology and media in general ...

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