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Famous storytellers to speak at SapientNitro event

08 May 2013 | by Ian Darby

, combined with the latest in brand and technology, we are helping our clients around the world navigate the ...

The future's bright, the future's useful

05 Mar 2013

, essentially, near-field-communication-enabled, with a huge focus on the technology. NFC is a classic example ...

Argos readies Shazam-enabled TV ad to boost mobile sales

23 Nov 2012 | by Sarah Shearman

Argos is using Shazam s audio-recognition technology to direct viewers to the App Store, where ...

Lynx, Toyota and Samsung trial gesture and voice-controlled ads

15 Jun 2012 | by Matthew Chapman

voice-based Kinect technology have great potential for creativity. "What we re seeing now is at the very ...

Man City teases fans with 'Spot-the-Balotelli' campaign

25 Jan 2012 | by Sarah Shearman

Hotspur, which used augmented reality technology on its players' shirts during a football match and ...

How HTML5 is coming to the rescue of the ad industry

19 Jan 2012

The technology could transform digital creative campaigns, Paul McCarroll and Joe Lozito explain....didn't help. It's because of HTML5, a technology that has finally emerged as a genuine game-changer. In ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

The annual technology showcase is the place to spot the potential of recent tech developments...show with its use of Kinect technology. It transforms your TV experience into the swiping and ...

Technology meets creativity at AKQA

10 Nov 2011 | by Katherine Levy

AKQA and they will all say the agency drives creative excellence through the medium of technology, but ...

How creativity takes centre stage at Google

20 Oct 2011 | by Katherine Levy

technology," Vranakis muses. "I think the minute you begin to show how this stuff can play a role in your ...

Dentsu acquires AdJug ad exchange

16 Aug 2011 | by Sara Kimberley

Dentsu-owned digital advertising technology company IgnitionOne has acquired display ad exchange...of European strategy for Miva. Stephanblome said: "Our Dynamic Creative Technology (DCT) combined ...

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