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DIRECT MARKETING: E-MAIL HITS HOME - Holly Acland looks at why advertisers such as Dulux and P&O are changing their strategy to spend more money on electronic targeting

05 Oct 2001 | by HOLLY ACLAND

. The Interactive Agency combined new technology and traditional DM techniques to segment Kodak ...

HOTLINE: QinetiQ is looking for agency

28 Sep 2001

QinetiQ, a science and technology company that forms part of the government department DERA, is ...

Interfocus buys Grange Advertising

01 Aug 2001 | by Staff,

Grange specialises in the technology sector with clients including NEC, Minolta, Panasonic and ...

Interfocus buys Grange Advertising

01 Aug 2001 | by Staff,

Grange specialises in the technology sector with clients including NEC, Minolta, Panasonic and ...

THE DIRECT APPROACH: Forget the chilly sidelines of advertising Client demand, improved creativity and healthy contributions to group revenues are all helping to raise direct marketing's status on the global stage, Ian Darby says

11 May 2001 | by IAN DARBY

clear reasons why: clients are demanding a wider range of services; technology is driving ever more ...

Publicis wins pounds 6m business for Great Universal's Reality

04 May 2001 | by IAN DARBY

Breathe brand after integrating Breathe's technology into Reality's operations. Reality ...

 

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