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OPINION: TURKEY OF THE WEEK

20 Nov 1998 | by JOHN OWEN

understand technology made by people who don t understand technology. Come on Dad,...t understand technology made by people who don t understand technology. Come on Dad, says ...

responses to website technology

30 Oct 1998 | by KAREN YATES

BUDWEISER AND THE WORLD CUP

CAMPAIGN REPORT ON NEW MEDIA: Measuring the net - How can clients judge if their advertising on the internet is working, and how should media owners charge for it? Tim Woolgar investigates

30 Oct 1998 | by TIM WOOLGAR

DART technology and Real Media s Adstream software. It s easy to imagine how these tools, plus the ...

CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook

30 Oct 1998 | by RICHARD COOK

president of Publicis Technology, says. I think the position of the programming side of new media ...

CAMPAIGN REPORT ON NEW MEDIA: Web Audit - Over the past year, the internet industry has grown up rapidly as closures and takeovers prevail. Richard Lord takes stock of developments and asks if a US invasion will be successful

30 Oct 1998 | by RICHARD LORD

competencies in areas where we would otherwise have gaps, particularly on the technology side. This ...

FOR THE RECORD

23 Oct 1998 | by ALASDAIR REID

Granada Home Technology. Classic FM has signed a sponsorship deal with Trans World Airlines which ...

INTERACTIVE FEATURE: PORTALS Web advertisings’ Holy Grail? - Portals are growing in both size and importance as they provide advertisers with the web’s most valued commodity: people. In a special focus, Gordon MacMillan predicts the future

02 Oct 1998 | by GORDON MACMILLAN

A little over a year ago, I bet most of my savings account on a couple of internet push technology...technology companies that had just filed for public flotation. In retrospect, with push already ...

Campaign Report - European Media - EU rules around the corner - Stephen Groom examines the range of draft EU documents on telecoms and media which, once they have been finalised, will impact on the switch from analogue to digital TV, media ownership and c

25 Sep 1998 | by STEPHEN GROOM

technology. With a fair wind, real progress will have been made here within the next 12 months. With ...

Campaign Report - European Media - Surf research - German publisher Burda has an online research facility that makes the web look like a serious tool for planners. Robert Gray asks if this is the future

25 Sep 1998 | by ROBERT GRAY

- especially, for obvious reasons, when planning campaigns for technology clients. The internet doesn t ...

CLOSE-UP PERSPECTIVE: Homeworking will free us all to have a better office life

04 Sep 1998 | by CAROLINE MARSHALL

piece of research by Delaney Fletcher Bozell has taken up the challenge, reporting on how technology ...

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