Close-Up: Are clients leading the way on digital?
30 Apr 2010
have a successful blend of creative and technology," Luke Taylor, the LBi group chief executive, points ...
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Close-Up: Young runners reclaim the streets with Nike GRID
30 Apr 2010
Nike's brand engagement idea saw fun and competition rule over technology. W&K's Graeme Douglas...flexible and fun; use technology as an enabler, not a barrier; make it consistent with the Nike running POV ...
Close-Up: Can ISBA model connect agencies and advertisers?
30 Apr 2010
is right - the industry does need to transform. If not, then the shift in the technology context will ...
Close-Up: Rethinking advertising's consumption economy
23 Apr 2010
been able to believe that we're doing good by doing this. Some believe that technology will be able ...
Close-Up: Rethinking advertising's consumption economy
23 Apr 2010
been able to believe that we're doing good by doing this. Some believe that technology will be able ...
Media Headliner: How Hunt is helping to give a new definition to TV
16 Apr 2010
tongue-in-cheek reference to Sky's big-budget "slow motion" take on HD technology. Hunt, who has spearheaded the ...
Media Forum: Are clients excited by iPad?
16 Apr 2010
A strange and rather worrying mood has overcome the bleeding edge of the technology community. It ...
Media Forum: Is outdoor a closed shop?
02 Apr 2010
new Postar research underpinned by GPS tracking technology. The breadth of the offering requires ...
Media: Double Standards - Web publishers ready to put gloom behind them
02 Apr 2010
technology that adds in a layer of contextual targeting by connecting pre-established keyword criteria to ...
Close-Up: How should agencies handle mobile?
02 Apr 2010
the momentum going fast. Why? Because history teaches us that the convenience of mobile technology ...
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