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Publicis unveils interactive spot for charity

26 Jul 2002 | by JENNY WATTS

video-on-demand technology to allow viewers to make their narrative choices using their remote control. If the ...

NEW MEDIA: SPOTLIGHT ON INTERACTIVE TV - Is the beginning of the second interactive TV revolution nigh? Alasdair Reid investigates the interactive TV success C4 has had with Big Brother

26 Jul 2002 | by ALASDAIR REID

technology is generally more unstable - you have to work harder to get functionality. In terms of the return ...

CLOSE-UP: LIVE ISSUE/SONY - Saatchis falls victim to Sony's corporate character. Are global brands too big for one agency to handle alone? Karen Yates writes

26 Jul 2002 | by KAREN YATES

network, but instead hire one or two agencies and use its own technology to distribute and adapt the ...

RAB unveils Listeners Choice survey to discover favourite types of ads

19 Jul 2002 | by IAN DARBY

director at E-Scape, said: This is about matching great creative and the right technology with the most ...

IPA cautious in spite of marketing spend hike

19 Jul 2002 | by JOHN TYLEE

a result of consumers becoming more comfortable with the technology and what Pringle described as ...

NEW MEDIA: SPOTLIGHT ON INTERNET RADIO - How to make internet radio a viable option for advertisers. Can a Virgin and Freeserve deal boost internet radio? Alasdair Reid investigates

19 Jul 2002 | by ALASDAIR REID

technology exists to allow advertisers to take advantage of it in any specific way. But what about the ...

MEDIA FORUM: How credible a proposition will the new NMA be? Can national newspaper publishers bury their differences and get the Newspaper Marketing Agency up and running? Alasdair Reid reports

19 Jul 2002 | by ALASDAIR REID

. This could be the best thing since new technology for national papers. I hope they don't blow it ...

REVIEW: Pace Micro Technology forced to cut jobs

12 Jul 2002

The set-top box manufacturer Pace Micro Technology has been forced to cut jobs following the

EDITORIAL: Digital television is safer in BBC's care

12 Jul 2002

viable technology? A weak signal and poorer content than is available on pay-TV is sure to give the ...

NEW MEDIA: SPOTLIGHT ON BBC DIGITAL - BBC prepares to shape digital television into its own image. With new licences the BBC can develop interactive TV. Alasdair Reid investigates

12 Jul 2002 | by ALASDAIR REID

. The exact timing is to be confirmed. There is a lot still to be done on the technology side in terms ...

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