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TOP EUROPEAN NEWSPAPERS: The web way ahead - Will the economic downturn undermine the role websites have made for themselves in the newspaper world?

16 Nov 2001 | by ROBERT GRAY

the dotcom bubble and the travails of the technology and telecoms sector have been compounded by the ...

NEW MEDIA: SPOTLIGHT ON FUTUREOGILVY - Is a downturn the best time to unveil Ogilvy's digital TV unit? Ogilvy Group is hungry to be known as an interactive TV specialist

09 Nov 2001 | by ALASDAIR REID

. Way back in 1994 and 1995 it was involved in the first UK domestic interactive technology trials ...

THE NET EFFECT: Introduction

02 Nov 2001 | by JERRY YANG, co-founder, Yahoo!

The information technology industry cele-brates 25 years of the personal computer this year ...

THE NET EFFECT: A brief history of the internet - So where did the internet come from? And when did HRH send her first e-mail? Everything you ever wanted to know about the internet

02 Nov 2001

within the industry for an established set of auditing standards. Search engines, Java technology ...

THE NET EFFECT: Growing up in public - The next three years will decide if the internet will be a spotty geek or a young sophisticate. So what do the experts predict?

02 Nov 2001

to you. That kind of campaign is using innovative technology but you would have a better ...

THE NET EFFECT: What's it worth? Online adspend overtook spend on cinema last year. So how much more is it destined to grow, and which brands are the biggest spenders?

02 Nov 2001

online advertising. Improvements in technology are also allowing creatives to produce sexier executions ...

THE NET EFFECT: Diverting adspend - Internet users have a dream demographic for many advertisers trying to reach ABC1 media-savvy folk. So just how effective is online?

02 Nov 2001

at a technology level. Then it will integrate at a planning level, meaning that audience ...

THE NET EFFECT: Does the net measure up? Lack of a universal standard in web measurement has stunted its growth. How far away is the industry from finding one size to fit all?

02 Nov 2001

show how online advertising affects subsequent actions by using proprietary technology from Avenue A ...

MEDIA: SKY PLAY - AN EXPERT'S VIEW. Sky Play combines interactive features with excellent quality content, Jason George reports

26 Oct 2001 | by JASON GEORGE, the creative director of the digital media production company Victoria Real

, because of technology limitations, it's not possible to leave the channel during the broadcast ...

NEW MEDIA: SPOTLIGHT ON INTERACTIVE TV GAMBLING - Will interactive gambling be a financial hit for TV stations? Betting could open up new revenue streams for media owners, Alasdair Reid says

26 Oct 2001 | by ALASDAIR REID

need to be rethought but it isn't dead. It's a good match - Sky's technology and Ladbrokes ...

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