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CAMPAIGN DIRECT: PROFILE - KAREN PENNEY. Sainsbury’s marketer hoping to add a little ’magic’ to its loyalty scheme. Karen Penney is building on Reward Card’s growing success with a change of agency, Robert Dwek says

s supermarkets and three Savacentres. Featuring interactive touch-screen technology, they ...

CAMPAIGN CRAFT: THE CREATIVE ISSUE - Have the technical gurus got what it takes to direct spots? Jim Davies on why there’s a spate of backroom boys now making commercials

. However, as technology becomes more transparent and traditional barriers blur, the tide would appear to ...

Lowe Group acquire digital consultancy

Decipher and Lowe Walley said: Too often, advice on digital issues is being given by technology or ...

Lowe Group acquire digital consultancy

Decipher and Lowe Walley said: Too often, advice on digital issues is being given by technology or ...

WHAT’S HOT WHAT’S NOT: In 1997 Publicis put its money on the Tamagotchi, pagers and ... er ... shoulder pads. Pamela Buxton assesses its nose for winners a year on, and what it thinks we’ll be rushing to buy in 98

as part of a wider trend for controlling and personalising technology. Other hits were the ...

DIRECT NEWS: Claydon Heeley to relaunch film museum

. New-media technology is expected to play a major part in the marketing strategy. Features include a ...

INTERNATIONAL: Creating the dream ticket for would-be lottery millionaires - Karen Yates discovers how ad agencies the world over draw in the lottery players

it. In fact, research by the lottery technology giant, Gtech, has revealed that lottery players ...

INTERACTIVE: Why APL’s thriving interactive unit has taken on an identity of its own - Case Study/APL Digital/Gordon MacMillan meets Alastair Duncan, the head of Lintas’s first offshoot - APL Digital, a web agency

proved, he says, was that people were keen to embrace the technology - contrary to the fear among many ...

Hearst New Media selects CKS Group for Homearts.com

- Hearst s New Media and Technology Group has named CKS Group as its advertising agency-of-record...- Hearst s New Media and Technology Group has named CKS Group as its advertising agency-of-record ...

Hearst New Media selects CKS Group for Homearts.com

- Hearst s New Media and Technology Group has named CKS Group as its advertising agency-of-record...- Hearst s New Media and Technology Group has named CKS Group as its advertising agency-of-record ...

 

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