to remove filtersCLOSE-UP PERSPECTIVE: Agency culture is key to longevity in successful shops
30 Oct 1998 | by CAROLINE MARSHALL
taking. High standards. Investment in technology. Ability to make tough decisions ...
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Initiative and Concord develop first 3-D poster for Peugeot 206
30 Oct 1998 | by JOHN TYLEE
technology, breaks this week as part of a multi-media blitz to launch the Peugeot 206....technology, breaks this week as part of a multi-media blitz to launch the Peugeot 206. The concept ...
DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come
30 Oct 1998 | by JADE GARRETT
technology to behave like an old-fashioned corner shop. KEN PRITCHARD Advertising and ...
CAMPAIGN REPORT ON NEW MEDIA: Measuring the net - How can clients judge if their advertising on the internet is working, and how should media owners charge for it? Tim Woolgar investigates
30 Oct 1998 | by TIM WOOLGAR
DART technology and Real Media s Adstream software. It s easy to imagine how these tools, plus the ...
CAMPAIGN REPORT ON NEW MEDIA: The Digital Effect - Digital has now arrived, but are agencies ready to seize upon its possibilities? Some are adapting with new structures, while others intend to rely on familiar models of working. By Richard Cook
30 Oct 1998 | by RICHARD COOK
president of Publicis Technology, says. I think the position of the programming side of new media ...
CAMPAIGN REPORT ON NEW MEDIA: Web Audit - Over the past year, the internet industry has grown up rapidly as closures and takeovers prevail. Richard Lord takes stock of developments and asks if a US invasion will be successful
30 Oct 1998 | by RICHARD LORD
competencies in areas where we would otherwise have gaps, particularly on the technology side. This ...
REVIEW: Marketing and advertising news in the week’s press
23 Oct 1998 | by HARRIET GREEN
Ministry of Sound is to launch an internet access service in partnership with the Internet Technology ...
FOR THE RECORD
23 Oct 1998 | by ALASDAIR REID
Granada Home Technology. Classic FM has signed a sponsorship deal with Trans World Airlines which ...
Campaign Supplement on BMP DDB 1968-1998: The Pollitt ingredient - Despite being the antithesis of the suave adman, Stanley Pollitt was a pioneer of planning in the creative process. By Peter Jones and Karen Yates
23 Oct 1998 | by PETER JONES and KAREN YATES
the first place. There have been other changes too. As technology has delivered more instant ...
Mediapolis chosen as US agency seeks European partners
16 Oct 1998 | by KAREN YATES
information technology company, EMC - one of Mullen s biggest international clients and the account which ...
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