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LIVE ISSUE/TEQUILA PAYNE STRACEY: TBWA declares global ambitions with DM merger - Tequila Payne Stracey will experience little teething trouble, Claire Cozens says

, but improvements in technology and in the cross-fertilisation of information have changed that ...

responses to website technology

BUDWEISER AND THE WORLD CUP

DIRECT MARKETING: BURNING ISSUES - Creative standards, ’corner-shop’ marketing, a death register and the euro. Four direct marketers give their views on the issues they think will be the most important for the industry in years to come

technology to behave like an old-fashioned corner shop. KEN PRITCHARD Advertising and ...

DIRECT NEWS: Craik Jones introduces Land Rover’s latest Discovery

director at Craik Jones, said: The state-of-the-art technology extends the vehicle s off-road ability ...

DIRECT NEWS: Spirit to back Mike Berry’s direct marketing start-up

with Cato Johnson), Brann, and Procter Omni Solutions, the information technology company; and the ...

DIRECT NEWS: Marketing Drive opens agency in Manchester

decided to be sensible. To start with, technology has made it a lot easier for us to use London s ...

DIRECT NEWS: Survey reveals rise of direct response in press ad medium

technology and a desire to quantify the effectiveness of advertising and to establish direct contact with ...

TELEMARKETING: Hanging on the Telephone - Caroline Lindsay, an account director at BMP, shopaholic and proud mum of a month-old daughter, tries out ten telemarketing services

years. It only took three minutes and made me feel in touch with technology ( a breakthrough ...

TELEMARKETING: Telemarketing Comes Of Age - Telemarketing is no longer just a case of manning the phones. As the sector grows in size and also in sophistication, delivering a quality service is crucial - getting it wrong can damage your brand. Andy Fry in

- which saves them making gambles on investments in technology. We can invest more in state-of-the-art ...

Barraclough Hall unveils direct mail pack for new Golf

technology. The pounds 700,000 below-the-line campaign will consist of a direct mail push which will ...

 

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