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Worldwide Advertising: Global review of Digital TV - Everybody’s talking digital, but what’s actually going on? Carat International rounds up how the world’s TV companies are responding to the new era

Everyone knows digital television technology has the potential to offer viewers a higher quality...Everyone knows digital television technology has the potential to offer viewers a higher quality ...

Lenny Henry is star of comic spots for Sodastream brand

revitalise the brand by improving technology in the machines and augmenting the range with drinks from its ...

IT title targets male readers with focus on music and jobs

, which was originally intended to be about the subject of information technology, changed direction ...

CLIENT OF THE WEEK: NRG takes its cue from clubs - Nick Craggs went clubbing to revitalise the Lucozade brand. By Belinda Archer

thing you want is to use old technology, he says. Craggs likes research. He spent four years ...

Worldwide Advertising: A marketer’s guide to multimedia - It’s exhaustive, dynamic and operates differently from other media Mark Wilson explains why integrating the Internet into a corporate marketing strategy can be rewarding, yet comple

technology is never an excuse for poor quality. Finally, be open-minded. The medium is not static ...

WKS appoints BBH’s new-media boss to oversee IT initiative

a new information technology consultancy for WKS next month. The move reunites Bayley with Bob ...

Haymarket unveils Revolution title for new-media clients

how or the technology, it s about the why. It s a marketing magazine that takes new media as its ...

Gordon’s takes its G&T lessons to the cinema

screened, using Gordon s widescreen aromarama technology, which was developed in conjunction with BOC ...

CAMPAIGN DIRECT: ON THE RECORD - Andrew Goulbourne’s new role at Saatchis is to offer fully integrated solutions to clients

new communications technology division - to develop further the agency s through-the-line offering ...

OPINION: Why babes are not the only cover option for men’s titles - The popularity of FHM-style titles proves that sex sells. But as the men’s magazine market matures, quality titles are emerging as an alternative, Peter Howarth states

, because of new technology, they feel they have less of a voice than before. Another variant of ...

 

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