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Leo Burnett sees off two to relaunch the Motorola microchip

mobile phones than its microchips but it is a major producer and supplier of semiconductor technology ...

OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money

April 1995 with just pounds 500 of capital, an Access card, a good reputation in the technology field ...

REVIEW: Marketing and advertising news in the week’s press ..

technology. - The Guardian Mikhail Gorbachev has signed an advertising deal with Pizza Hut as ...

SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds

call-handling technology for Call ITV directs the caller instantly to the right destination, and the number ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

available technology rather than waiting around until the perfect platform comes along. The user ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

video) is one of the most exciting bits of Net techno-logy around. Yes, you have to download ...

ITV set to bolster direct response

call-handling system using CWC s unique voice-print technology. The voice-print system can be programmed ...

ITV role vital in digital era, Longhurst claims

those would access it via digital technology, he said. Edward Lloyd Barnes, a director of the ...

REVIEW: Marketing and advertising news in the week’s press ..

. The company, which has previously only advertised in defence and technology titles, is understood ...

CAMPAIGN DIRECT: MARKETING CHALLENGE - How APL promoted the Mini as a vehicle for self-expression. To many, the Mini is cute, quirky - and very 60s. APL helped to bring this image up to date, Ali Qassim says

Technology, the site picked up an award for best commercial site at the UK Web Awards this year for being ...

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