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Leo Burnett sees off two to relaunch the Motorola microchip

12 Dec 1997 | by ELEANOR TRICKETT

mobile phones than its microchips but it is a major producer and supplier of semiconductor technology ...

OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money

12 Dec 1997 | by SARAH DU HEAUME, managing director of J

April 1995 with just pounds 500 of capital, an Access card, a good reputation in the technology field ...

REVIEW: Marketing and advertising news in the week’s press ..

12 Dec 1997 | by KAREN YATES

technology. - The Guardian Mikhail Gorbachev has signed an advertising deal with Pizza Hut as ...

SPOTLIGHT ON: DIRECT RESPONSE TV - Is ITV set to make great leap forward into direct sales TV? ITV’s direct response line follows a ’transaction TV’ trend, Alasdair Reid finds

12 Dec 1997 | by ALASDAIR REID

call-handling technology for Call ITV directs the caller instantly to the right destination, and the number ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

12 Dec 1997 | by JAMES TARIN, MARCUS VINTON, RICHARD LON

available technology rather than waiting around until the perfect platform comes along. The user ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep

video) is one of the most exciting bits of Net techno-logy around. Yes, you have to download ...

ITV set to bolster direct response

05 Dec 1997 | by CLAIRE BEALE

call-handling system using CWC s unique voice-print technology. The voice-print system can be programmed ...

ITV role vital in digital era, Longhurst claims

05 Dec 1997 | by CLAIRE BEALE

those would access it via digital technology, he said. Edward Lloyd Barnes, a director of the ...

REVIEW: Marketing and advertising news in the week’s press ..

05 Dec 1997

. The company, which has previously only advertised in defence and technology titles, is understood ...

CAMPAIGN DIRECT: MARKETING CHALLENGE - How APL promoted the Mini as a vehicle for self-expression. To many, the Mini is cute, quirky - and very 60s. APL helped to bring this image up to date, Ali Qassim says

05 Dec 1997 | by ALI QASSIM

Technology, the site picked up an award for best commercial site at the UK Web Awards this year for being ...

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