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REVIEW: Marketing and advertising news in the week’s press ..

12 Dec 1997 | by KAREN YATES

technology. - The Guardian Mikhail Gorbachev has signed an advertising deal with Pizza Hut as ...

CONFERENCES AND EXHIBITIONS: THE IMPORTANCE OF EVALUATION - Exhibitions may be big business, but how do stand holders assess the quality of their visitors? Robert Dwek reports on the latest hi-tech developments

14 Mar 1997 | by ROBERT DWEK

evaluation is the Internet and digital technology. These innovations enable an event to be measured ...

 

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