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Integration Essays: Roundtable discussion - Playing happy families

way to avoid the commodisation of what we do. Digital technology may allow for better targeting and ...

Campaign Media Awards 2009: Digital Sales Team of the Year - Microsoft Advertising

". This last goal meant combining all of Microsoft's advertising and technology platforms, with the goal ...

The Week: Best of the blogs - Can this really be love?

other new technology of the past ten years. What has spouses taking their BlackBerrys to bed with them ...

Media Perspective: Why we could learn a thing or two from the IT programmers

specifics have switched from changing as slowly as media to changing as rapidly as technology. It took us ...

The Week: The best of campaignlive.co.uk

use new technology." - Daljit Bhurji on the Tories' "Jedward" poster that went up minutes after the ...

Campaign Media Awards 2009: TV Sales Team of the Year - Viacom Brand Solutions UK & Ireland

technology in 15 homes over a six-month period. Then there was "The MTV Generation v.2". This used research ...

Media: All about ... Online revenue models

predictably, independent technology bloggers (who are, almost by definition, fervently committed to the ...

Media: Double Standards - Bringing cinema marketing into the digital age

technology necessitates that we are innovating and engaging in social media, blogging and mobile environments ...

Media Perspective: Technology means one size won't fit all the local markets

One of my first jobs in advertising was working as a junior account person on the regional/dealer bit of a car account.

Close-Up: An anatomy of the ads that made it to top Gunn

, it is a lovely bit of channel strategy, and a superlative use of all the tools that technology can ...

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