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Smart DRTV: harnessing a potent mix of mass market reach and data

depend on the ease of using the technology. An equal amount will depend on advertisers paying heed to ...

How social media is removing the barriers between corporate and consumer brands

%) Technology, Media Telecommunications 43,561 32,972 10589 (+32%) Travel and Leisure ...

Youth and social media

We need to understand how the next generation are using new technology and how their behaviours and...Technology Tracker and the IPA s TouchPoints study to provide us with an in-depth understanding of those aged ...

The rise of smartphones and what it means for brands

, which was launched this year to examine UK consumers and their use of digital media and technology ...

Tapping into the upmarket tablet user

significantly more likely to consider themselves experts when it comes to new technology. As far as splashing ...

Trends in audience behaviour around TV and online video

, ad-skipping technology and cheap premium content services like Netflix or Spotify that locks out the ...

Planning for synergy: Harnessing the power of multi-platform media

changed profoundly. Digital technology continues to create an explosion of media alternatives across the ...

A toast to sensible drinkers

Technology Committee recommending that government responsible drinking guidelines be altered. For years ...

Seven best practices for building a smart ad

{"dataSourceUrl":"//docs.google.com/spreadsheet/pub?hl=en_US Placements such as music, entertainment, finance, homepages, technology and kids, tend to ...

The high street is dead, long live the high street

consideration for today s consumer and high streets struggle to compete. Technology makes shopping quicker ...

 

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