The future of outdoor is digital
29 Jan 2008
the sector, with digital technology becoming increasingly important to the growth of the industry ...
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Digital: L'Oreal campaign benefits from contextual targeting
03 Nov 2010 | by Grapeshot
increase an additional 47% once contextual targeting technology was added to the campaign....approached Zed with the idea of using contextual targeting technology, powered by Grapeshot, to further ...
Superbrands case studies: BBC
25 Jan 2008
Market The British broadcasting market is being transformed by digital technology and by 2012 the ...
City Republic: Sainsbury's, phone wars and the oil price
05 Nov 2007 | by Stephen Foster
handset and contract packages. Across the board, technology companies are still making big money. The ...
Superbrands case studies - Nokia
30 Jul 2007
Since the 1990s, Nokia has focused on superior design and innovative technology to become the world...phone in 1987 Nokia has been a technology trailblazer. Nokia handsets were the first to feature text ...
Ten things advertisers need to know about IPTV
29 Jan 2007 | by by Caroline Binfield
that can make this work. And using internet technology means that the data to back up the medium will ...
To The Editor: Letters & Corrections
25 Jan 2007
technology finally provides FMCG organisations with a valid reason for shifting marketing spend online -- a ...
Superbrands case studies: Sky
02 Dec 2002
media market has been transformed by new technology. First it was the arrival of satellite television ...
Superbrands case studies: CNN
25 Nov 2002
breaking story. With news programmes on style, business, arts, the environment, technology, travel and ...
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