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How ad engagement differs by gender

skewed towards women. Technology Men are more interested in computer and video game advertising ...

Think BR: Privacy v marketing - the data debate

you must. Secondly, protect what you collect by using state of the art encryption technology ...

Engagement with social network advertising

. Cecilia Liao, senior technology analyst at Mintel and author of the report, said: "Our research does not ...

Buddy Media opens European headquarters

Media s platform was integrated with WPP s technology products to provide the service to the holding ...

Think BR: Why brands should Skype Facebook

The tie-up between the two technology giants presents marketers with great opportunities to connect...video. Such one-to-one service might be offered by technology brands or retailers as a more ...

Alterian appoints new chief executive and chairman

Alterian, the marketing technology company, has appointed Heath Davies as its new chief executive...stepped down as Alterian s chief in April. The technology firm has also appointed Phil Cartmell ...

Coca-Cola deepens involvement in mobile

: Aspiro Music for WiMP Best social media service: Movellas for Movellas Best technology ...

Think BR: How technology will transform the relationship between people and posters

Mobile technology is about to raise outdoor advertising to the next level, writes James Copley...technology has in the last five years caught up with the industry in the UK and in markets around the world ...

 

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