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Sponsorship 2.0

07 Nov 2007 | by Ardi Kolah

, it s the same problem, but different technology , says McMorran. And of course he s got a point ...

City Republic: Sainsbury's, phone wars and the oil price

05 Nov 2007 | by Stephen Foster

handset and contract packages. Across the board, technology companies are still making big money. The ...

Superbrands case studies - Nokia

30 Jul 2007

Since the 1990s, Nokia has focused on superior design and innovative technology to become the world...phone in 1987 Nokia has been a technology trailblazer. Nokia handsets were the first to feature text ...

Superbrands case studies - Kerastase

06 Jun 2007

styling products between visits. The brand s positioning was firmly anchored in technology, with clinical ...

The Sound of Music

16 May 2007

established fixtures in the music calendar and great examples of how brand owners are using their technology ...

Battery Power

11 Apr 2007

looking for new ways to use mobile technology to reach 16- to- 24-year-olds with a greater degree of ...

Ten things advertisers need to know about IPTV

29 Jan 2007 | by by Caroline Binfield

that can make this work. And using internet technology means that the data to back up the medium will ...

To The Editor: Letters & Corrections

25 Jan 2007

technology finally provides FMCG organisations with a valid reason for shifting marketing spend online -- a ...

 

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