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IBM kicks off $800m ad campaign with spoof creative

technology world." Reuters reports that IBM chief executive Sam Palmisano has said that the company would ...

Call centres upset customers finds study

The survey, by call centre technology company Vocalis, says that despite claiming they are there ...

Hewitt slams 'sexist and old-fashioned' Motor Show ads

is also supporting attempts to encourage 50,000 female engineering and technology graduates to take ...

Royal Mail to use 3D posters in 'Lord of the Rings' drive

co-funding a research project to justify Royal Mail's investment in the technology and to build a case study ...

SAS writer McNab under fire for Traser watch tie-in

reader confidences." Traser watches are best known for their "permanent light technology", which allows ...

FHM begins charging for online content

be charged £1 for one month's access to the database. They can pay through SMS technology, using ...

O2 to sponsor D&AD Yellow Pencil retrospective

heard via mobile phone; and an interactive guestbook, which makes use of the new MMS technology and lets ...

Downward price pressure must end -- profit is not an ugly word

technology required to service the increasingly sophisticated needs of the marketers, but the recent ...

Work within a brand vision

call 'mobilitis' - getting obsessed with mobile technology and jargon. We try to make the values come ...

Incepta sees profits fall and no second-half upturn

fell by 2% over the period to £41.1m. Incepta's technology PR businesses continue to face a challenging ...

 

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