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Digital technology to bring virtual product placement

The technology has been developed in response to the rising consumer desire to block out ...

Think BR: Keeping up with technology

the world of mobile, social media and technology. There have been product launches including ...

Sam Howroyd: Tablets, technology and social networks

This week I'm taking a look at how Facebook is predicted to grow worldwide over the next couple of years and the success of new devices - particularly tablets - in the UK.

Think BR: Ad technology has boomed, now it must consolidate

technology industry, writes Ryan Jamboretz, international managing director and chief development officer...Buying digital media is incredibly complex. The number of vendors and technology firms in the ...

Think BR: Attention is key to keeping up with the evolution of technology

technology officer, Microsoft Advertising....Bell, chief technology officer, Microsoft Advertising ...

Think BR: 3D - the original creative technology

You could say 3D is the original creative technology, championed for years by mildly crazy ...

Think BR: BrandZ shows why technology matters

Whether your business is about selling fresh fruit, designer labels or mobile phones, technology is...that Facebook is the fastest climber once again. The real lesson is that the technology sector not ...

Consumer technology communications calls out for simplification

Consumer technology brands need to focus on the simplification of technology and how it can be...The dominant narrative we are accustomed to is that 'technology sells itself' and that 'technology ...

Think BR: Will embed technology lead to increased product placement revenue?

Product placement has been slow to take off in the UK but new technology could change this, writes...digitally inserted into Sky s documentary, A Different Breed . Technology allows advertisers to ...

Technology and creativity to power TV brands of the future

- in particular, major internet, technology and film brands. In a world of increasing choice where ...

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