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Cannes 2012: Ignore 'millennium moms' at your brand's peril, warns Kraft boss

risk being overlooked in a purchase cycle now dominated by technology....relationship with technology, conducted by Yahoo! and Starcom MediaVest. "We re seeing the emergence of the ...

Think BR: Advertising for the second-screen

Mobile technology is making a major contribution to the way we interact with television, writes...leveraging advanced mobile technology for second-screen advertising are greater than ever. The main reason ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

they are more comfortable and less resistant to new technology." "Consumers are moving far faster than ...

Nike marketing boss attacks 'institutionally analogue' businesses

here? You write that some businesses claim they are not technology companies and use that as an ...

FindaProperty and Halifax launch home finder app

Augmented reality technology integrated into the app allows homebuyers to view properties ...

Wagamama installs Blippar technology for diners

Wagamama, the restaurant chain, is using Blippar's augmented reality technology in a campaign to...." Wagamama is the first restaurant chain to use Blippar technology. It was debuted in August last year, for ...

Think BR: How can brands harness the power of NFC?

advantage of the technology's potential. There is a massive, exciting opportunity to create new methods ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

their mobile ad spend, making it the second-largest sector, with an 18.6% share for 2010. Technology ...

SXSW: Five hot topics at SXSW Interactive

about the technology, rather what the technology allows you to do. Coca-Cola has been coming here for ...

Metro to produce weekend editions during the Olympics

technology and these innovations allow them to interact with us more frequently throughout the day, and help ...

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