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HMV launches first technology dedicated store

14 Nov 2011 | by Matthew Chapman

HMV has launched its first store dedicated to technology as it seeks to turn around its fortunes in...The music retailer is adapting its strategy to put a greater emphasis on technology and has ...

Samsung partners ESPN for ad-funded sports series

26 Oct 2011 | by Matthew Chapman

attempt to show how Samsung Mobile technology improves sports. Stars from the Jamaican athletics team ...

Five ways Steve Jobs changed marketing

06 Oct 2011 | by Matthew Chapman

technology giants which have also tried and failed to carve out a lucrative share of the market ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

04 Oct 2011 | by Matthew Chapman

the price of an iPad. Interbrand chief executive Jez Frampton claims technology companies have ...

CoolBrands: How to capture the essence of cool

28 Sep 2011 | by Nicola Clark

brand This is not to say the list is in stasis, however. Technology brands, most notably Apple, which ...

Facebook urges agencies to keep on 'hacking'

22 Sep 2011 | by Ian Darby

got to start with the customer experience and work backwards to the technology." In many ways, that ...

Sainsbury's drops 'try something new today' strapline

15 Sep 2011 | by Matthew Chapman

difference there and then at the till. "It's entirely down to our coupon at till technology, which can ...

Sovereign debt crisis lowers global brand values, report claims

31 Aug 2011 | by Alex Brownsell

, technology and electronics brands such as Google, Apple and Microsoft, all increased in value, with Apple in ...

It's time to stop worrying and start loving Google

25 Aug 2011 | by Tom Bedecarre

. If one really understands Google as a technology company, then one would understand that Google does ...

MarketingQED sign up as partner for BrandMAX

25 Jul 2011 | by staff

The marketing technology business is the sixth partner to come on board to BrandMAX which is in ...

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