Mark Ritson on branding: Quality, trust and innovation are worthless
01 Dec 2004
values. - In one infamous, but confidential, case, a global technology firm produced a 'brand manifesto ...
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Superbrands case studies: Jaguar
14 Dec 2004
benefits from a new air suspension system and advanced technology to enhance safety, convenience and ...
Superbrands case studies: Gillette
29 Nov 2004
host of advancements to the Mach3 design, primarily, improved blade technology. Today, the company ...
Folk overhauls mobile technology firm Bango's image
24 Nov 2004 | by Joe Lepper,
LONDON – Folk has designed a fresh brand identity for mobile internet technology company Bango to...create a brand that stood apart from many of the traditional stereotypical technology companies out there ...
Superbrands case studies: Gaggia
22 Nov 2004
coffee technology and equipment for both domestic and commercial sectors. Since 1993, Gaggia has ...
Superbrands case studies: Egg
18 Nov 2004
the opportunities offered by technology. Egg now leads the digital marketplace and has risen to the ...
Marketing Design Awards: Automotive
17 Nov 2004
as well as showcase Ford technology and products. For example, in Brains' Lab, visitors were able ...
Branding News: Design choice - Gillette M3 Power
17 Nov 2004 | by Mark Tomkins, Copywriter, TDA
convinced by the technology, and it's a little steep at about £11 a pop for a handle and two blades. But ...
Marketing Design Awards: Direct marketing
17 Nov 2004
. Previous advertising in this sector had focused on user frustration at the technology, but Interoute ...
Mark Ritson on branding: Every brand must learn to exorcise its Devils
17 Nov 2004
: upper-income men, suburban mothers, small business owners, young family men and technology enthusiasts ...
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