Brand in the news: Walkman
27 May 2009 | by Vicky Bullen, Chief executive, Coley Porter Bell
more powerful brand in the portable music technology scene than Walkman. But therein lay the problem ...
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LONDON - Technology company Canon Europe is rolling out a fresh brand strategy with the aim of
more powerful brand in the portable music technology scene than Walkman. But therein lay the problem ...
technology used across its range of TVs, laptops and DVDs, which it claims improves the quality of ...
. Improved technology and broadband has been pivotal for fashion brands, which require high-quality images ...
sectors are travel, retail, finance, technology and automotive. How, then, are marketers in such fields ...
in bespoke technology. The launch will be supported by a £2m TV advertising campaign, created by ...
a recent graduate of Manhattan's Fashion Institute of Technology. Schwartz provided the business ...
: don't be too keen on market research. Google's initial success was driven by technology, innovation and ...
design and functionality are wrong. Flash technology and videos have changed the way we use and view ...
's not about the technology, it's about the emergent behaviour that arises from the tools we now have ...