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Nectar to use location technology for targeted offers

06 Jul 2010 | by Joe Thomas

Nectar, the loyalty card scheme, is planning to use geo-targeted mobile technology to send...retailers. James Frost, marketing director at Nectar, said that mobile technology presented a "massive ...

Rapp partners with loyalty technology specialist

30 Oct 2008 | by Daniel Farey-Jones

technology specialist Htec.

cutting-edge technology and a pounds 60m marketing drive. Is it enough to dent Sony’s brand dominance

27 May 1999 | by FRAN LITTLEWOOD

top-of-the-range technology, without good software this will not be enough. Jeremy Dale, commercial and ...

INCENTIVES: Eyes on the prize - Rachel Miller looks at how technology is enabling businesses to

26 Feb 1998 | by RACHEL MILLER

revolutionised by technology. From starting as a paper and telephone-based exercise, computers, the ...

Direct Marketing: Modern languages - Spreading their word by e-mail and phone technology is

06 Nov 1997 | by ROBERT GRAY

Now that modern technology, in the shape of e-mail, mobile phones and pagers, is becoming more...Now that modern technology, in the shape of e-mail, mobile phones and pagers, is becoming more ...

Sales Promotion: Too smart for its own good? - The fast developing technology of smart cards is set

27 Mar 1997 | by Dr JOHN WILLIAMS the author of ’T

service, and technology is making it happen down to an individual level....service, and technology is making it happen down to an individual level. Marketing to the ...

 

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