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The Direct Approach: How to score a direct hit

core and technology, finally, is catching up. Whatever the truth of it, DM agencies are often proving ...

The Direct Approach: The third wave

put brands on the balance sheet; the fact that technology has facilitated global brand management ...

The Direct Approach: New mandate for data

and society. Today's information and communication technology enables marketers to be ever more ...

Digital vs Direct

the opportunities presented by the medium and are literally driving the application of the technology ...

Media: All About ... The latest Rajar figures

digital future and more adults are tuning in via new technology. Rajar reveals that while only 6.1 per ...

The Direct Approach: The back of the net

technology was in the hands of technical experts who developed over-specified websites, many of which still ...

Thomas Cook organises data with Group 1 technology

LONDON - Thomas Cook has picked Group 1 Software's Doc1 Series 5 technology to coordinate its

Mailtrack sold to Canadian marketing group Connectus

LONDON - Mailing house MailTrack has been sold to Canadian marketing technology group Connectus and

MRM Partners reorganises to bring digital and data into fold

Dillon from Good Technology to work on the Unilever account and Robert Mahadeo joining the Microsoft and ...

Iremonger to head digital at Proximity

and technology. The two will work together to take Proximity Digital into its next phase of growth ...

 

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