CRM's impact on the bottom line
12 Dec 2002
(£8.89bn). Another study, by Vinod Singhal of Georgia Institute of Technology, found that companies ...
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DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
using e-mail and DM together" says David Bulman, chief technology officer, Europe, at DM agency ...
Gyro embarks on aggressive expansion plans
10 Dec 2002 | by Claire Billings,
, before that she worked as marketing executive for Amey Technology Services. The company has also taken ...
Data decay and the consequences for your business
06 Dec 2002
Software and technology may sound exciting, but its investment in data that will deliver powerful...difficult. In this case technology, while only 20% of the solution, can prove its worth 100%. Whether ...
National Trust to use email for raffle task
02 Dec 2002 | by Claire Billings,
to the Charity Technology Trust, which has been set up to help charities to make the best use of ...
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