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DIRECT MARKETING: E-mail adds value to DM campaigns

19 Dec 2002 | by DAVID MURPHY

using e-mail and DM together" says David Bulman, chief technology officer, Europe, at DM agency ...

CRM's impact on the bottom line

12 Dec 2002

(£8.89bn). Another study, by Vinod Singhal of Georgia Institute of Technology, found that companies ...

Gyro embarks on aggressive expansion plans

10 Dec 2002 | by Claire Billings,

, before that she worked as marketing executive for Amey Technology Services. The company has also taken ...

Data decay and the consequences for your business

06 Dec 2002

Software and technology may sound exciting, but its investment in data that will deliver powerful...difficult. In this case technology, while only 20% of the solution, can prove its worth 100%. Whether ...

The global challenge for financial call centres

06 Dec 2002

the attributes needed to work in a contact centre." As well as the right staff, the right technology ...

National Trust to use email for raffle task

02 Dec 2002 | by Claire Billings,

to the Charity Technology Trust, which has been set up to help charities to make the best use of ...

In for a penny? Expect to spend a pound

29 Nov 2002

they source, dedupe and manage their lists, enquire about their technology and testing procedures ...

Hays offers end-to-end CRM service

26 Nov 2002 | by Staff,

LONDON - Hays Marketing Technology has extended its end-to-end database marketing and campaign...Societe Generale. Vicky Larkins, general manager of Hays marketing technology, said: "Our experience ...

HOW TO ... manage the mail production process

26 Nov 2002 | by JAMES KERR, production manager of Mason Zimbler

you can think of it, you can almost certainly find someone who has the technology to make it happen. ...

FULFILMENT: Why fulfilment fails - People are clamouring for your products, but they're still at the warehouse

26 Nov 2002 | by STEVE DOLE

visible to the contact centre. This technology and functionality is readily available; you and your ...

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