DIRECT MARKETING: TESTING TIMES
04 Oct 2002 | by IAN DARBY
Heeley lost British Airways and suffered a downturn in spend from its telecommunications and technology ...
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DIRECT MARKETING: HARNESSING THE TEXT CRAZE
04 Oct 2002 | by JUSTIN HUNT
determining factor." Dealing with SMS response rates can be complicated from a technology point of view. But ...
DIRECT MARKETING: DM'S BROAD CHURCH
04 Oct 2002 | by KEN GOFTON
customer relationship management technology. Both have provided important growth opportunities for DM ...
BT Openworld woos IT in small business with Proximity work
06 Sep 2002 | by IAN DARBY
alter this view and empathise with the frustration of many small businesses towards technology ...
IPG Draft and Lowe Live direct shops to merge
14 Jun 2002 | by IAN DARBY
losses. Lowe Live's client base is focused around the financial services, technology and automotive ...
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