Search results for "Technology"

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STOP PRESS: AxiCom joins forces with JHBS

14 Dec 2001

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based ...

STOP PRESS: QinetiQ hires Joshua for dm account

08 Nov 2001

QinetiQ, the science and technology solutions company, has hired Joshua to handle its direct ...

DIRECT: Royal Mail creates first all-inclusive strapline

18 Oct 2001 | by MARK KLEINMAN

being at the forefront of new technology. Next month, Royal Mail will launch its Christmas TV ...

John Lewis to invest £30m into direct sales

09 Oct 2001 | by Staff,

Buy.com. The technology it acquired as part of its purchase of Buy.com has been used to power the new John ...

DIRECT MARKETING: E-MAIL HITS HOME - Holly Acland looks at why advertisers such as Dulux and P&O are changing their strategy to spend more money on electronic targeting

05 Oct 2001 | by HOLLY ACLAND

. The Interactive Agency combined new technology and traditional DM techniques to segment Kodak ...

HOTLINE: QinetiQ is looking for agency

28 Sep 2001

QinetiQ, a science and technology company that forms part of the government department DERA, is ...

DIRECT MARKETING: How data can help target customers - Firms can achieve better results by gaining an insight into consumer behaviour. Rob McLuhan reports

27 Sep 2001 | by ROB McLUHAN

As database technology matures, marketers are starting to be concerned less with the business of ...

DIRECT: Design Choice - Panasonic toughbook cf-28

20 Sep 2001 | by TIM GARBUTT, Managing director, FEREF

It's not often that technology designed with practicality in mind is presented in an attractive ...

TRAINING: Developing the DM skills of marketers - Effective formal and on-the-job training can boost the DM industry, says Mary Cowlett

13 Sep 2001 | by MARY COWLETT

, business-to-business, creative techniques and new media and technology skills. At the core of the IDM ...

NEW MEDIA: Web Words - Use SMS wisely or risk reducing it to the level of spam

06 Sep 2001 | by ARON CAPLAN, a brand strategist at Zalpha

become a little dangerous. The loudest proponents of the SMS medium are in the technology companies ...

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