Search results for "Technology"

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MARKET RESEARCH: Data double act - A new spirit of co-operation between market researchers and database marketers is taking consumer information to new heights. Robert Dwek reports

30 Apr 1998 | by ROBERT DWEK

retailers and the lightning-fast pace of change in computer technology, has helped bring about a quiet ...

STOP PRESS

23 Apr 1998 | by BINNUR BEYAZTAS

pounds 7m TV campaign next week, highlighting people s fear of technology and the future. The ad ...

DIRECT NEWS: WWAV pushes BT to set up donations by phone for charities

17 Apr 1998 | by HARRIET GREEN

be put into place, but it would take at least two years to install the technology. Lesley ...

DIRECT NEWS: Limbo mail shot launches new Audi

17 Apr 1998 | by ELEANOR TRICKETT

technology is as space-age as its saloon stablemate, the A6. The mailer comes in a futuristic ...

MARKETING FOCUS: Utilities on the warpath - Deregulation has set off an explosion of marketing activity in the gas and electricity sectors, as new suppliers scramble for a piece of the action. Laura Mazur reports

16 Apr 1998 | by LAURA MAZUR

exploit technology that enables high-speed, mass-market data to be delivered via electricity lines ...

technology is transforming the discipline and giving it more kudos

09 Apr 1998 | by ROBERT GRAY

are only one aspect of modern field marketing. Advances in technology have turned field ...

Marketing Technique: Customer Magazines - In Practice/Titles on the write track/Companies ranging from banks to brewers are making more use of customer magazines in an effort to increase brand awareness and offer added value to consumers. Robin Cobb repor

02 Apr 1998 | by ROBIN COBB

, part-owned by the Dutch PTT post authority. There is interesting technology behind it, he says. Each ...

 

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