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Think BR: When acronyms get in the way of valuable relationships

23 Nov 2012 | by Oliver Spalding

technology decisions as the CIO. Technical considerations are critical, but the relationship comes first ...

How Adrià became the inspiration for creatives

15 Nov 2012

art, technology and transformation. I have been fascinated by how Adri changed elBulli from a ...

Lord Sugar committed to 'no-brainer' Amscreen

15 Nov 2012

that either. Special "Israeli technology" can detect how many people of what sex and rough age looked ...

The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US

12 Nov 2012 | by Greg Nugent

. They used technology to differentiate The engine of the campaign was an attitude to data and ...

IDM to award Ogilvy's Rory Sutherland honorary fellowship

06 Nov 2012 | by Matthew Chapman

based on his writings on technology and the web from his blog and Spectator column. Sutherland has ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

get-out-the-vote efforts,' he adds. That underscores an important reality about all the technology and social ...

Think BR: DMA 2012 - learning what to do with the biggest data

26 Oct 2012 | by Louisa Osmond

terms of technology, implementation and general marketing theory. However, before getting self ...

Think BR: From gut instinct and guesswork towards rational marketing

24 Oct 2012 | by Glenn Granger

was previously viewed as a once a year luxury reserved for the biggest brands. New technology ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

brands are using it? As well as Coke, Pepsi has trialled the technology, and Unilever used ...

Think BR: Big data, or just better targeting?

10 Oct 2012 | by Dan Hagen

the use of technology, quickly making it useful for communications. Actionability. Changes to ...

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