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technology have become the industry’s fastest growers yet they must not lose sight of their core

27 May 1999 | by DAWN ORR, Sales director Claritas UK

Technology now touches all our lives. It has certainly touched the PR industry. For several years

cutting-edge technology and a pounds 60m marketing drive. Is it enough to dent Sony’s brand dominance

27 May 1999 | by FRAN LITTLEWOOD

top-of-the-range technology, without good software this will not be enough. Jeremy Dale, commercial and ...

Citigate pips Shandwick to lead latest PR league table

27 May 1999 | by ALEXANDRA JARDINE

129m targeting the public. Information technology is the fastest growing and largest ...

PR LEAGUE TABLES: Consumer enjoys continued growth - Despite continued debate about the role of evaluation, the value and influence of consumer PR is increasingly widely recognised

27 May 1999 | by DAWN ORR, Sales director Claritas UK

. Impact of technology Advertising can sum up straightforward ideas in effective slogans, says ...

ANALYSIS: Nestle makes moves to befriend the British - While Nestle is one of the best known global brands, it faces a serious image problem in the UK. Mark Tungate looks at how the Swiss-based giant plans to improve its consumer standing

20 May 1999 | by MARK TUNGATE

profound conviction that GM is a technology for the future and if some countries want a wall around ...

BORDER LINES: TAIPEI - Weber opens new office in Taiwan

07 May 1999 | by MAGGIE BROWN

Taiwan is a joint venture between Weber s technology division, The Weber Group, and its public affairs ...

Cross-border PR R&E is low priority for multinationals

07 May 1999 | by SIMON ELLERY

country management to do the analysis, said Lyle Closs, MD of Ogilvy PR European technology and a ...

THIS WEEK’S BIG QUESTION: Has your workload changed in the last two years and why?

07 May 1999 | by JENNIFER WHITEHEAD

technology, you don t have to be in the office to be working. It has not made life easier, but means fewer ...

FOCUS: BROADCAST PR - Tune in to the sound of radio PR/Radio has not traditionally been a hunting ground for PR campaigns. But with the sharp recent increase in numbers of commercial on-air stations, clients are discovering broadcast PR to be increasingly

07 May 1999 | by ED SHELTON

machine tools and manufacturing technology exhibition MACH, for example, has diversified the content of ...

 

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