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PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

, says Medialink International president David Davis. Broadcast technology differences between the ...

CD-Now goes global

technology division to handle a global PR campaign. The push kicks off in London and Sydney, and is planned...technology division to handle a global PR campaign. The push kicks off in London and Sydney, and is planned ...

Vtech awareness bid

Technology company Vtech has appointed Nexus Choat Public Relations to drive a consumer awareness...Technology company Vtech has appointed Nexus Choat Public Relations to drive a consumer ...

MARKETING FOCUS: Cut-throat competition - Gillette’s aggressive launch of Mach 3 will raise the stakes in the shaving systems sector it pioneered with Sensor. Sue Beenstock reports

benchmark in performance. Gillette has proved that, by talking up the technology, it can charge ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

the web. Tesco hopes the combination of technology and community will strike a chord with the ...

BUSINESS TO BUSINESS: Print options - As the IT industry strengthens globally and strategically, new IT titles are competing for market share. Fran Littlewood reports

looks set to be a hard-fought battle. In the 1998 survey conducted by the information technology ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

technology research arm of Banner Corporation, Dell pulled in a 31% share of desktop-PC sales to large ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

prophets of the time were warning that new technology would lead to the breakdown of society, Naisbitt ...

PUBLIC RELATIONS: From concept to customer - We invited six public relations consultancies to create three fictitious brands and devise their launches. By Robert Gray

photographed by the paparazzi as part of the effort to take the publicity outside the games and technology ...

MARKETING MIX: Gongs all around for the gaffers

hottest ideas shop on the planet remains to be seen. Twenty-first-century technology means that ...

 

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