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OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money

12 Dec 1997 | by SARAH DU HEAUME, managing director of J

April 1995 with just pounds 500 of capital, an Access card, a good reputation in the technology field ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

12 Dec 1997 | by JAMES TARIN, MARCUS VINTON, RICHARD LON

available technology rather than waiting around until the perfect platform comes along. The user ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep

video) is one of the most exciting bits of Net techno-logy around. Yes, you have to download ...

push technology the most effective way to publicise your message on the Net?

14 Nov 1997 | by KEITH LUCAS, the European marketing com

Do you really want ads on your desktop? Is there not a danger that push technology could prove too...Do you really want ads on your desktop? Is there not a danger that push technology could prove ...

INTERACTIVE: BEHIND THE HYPE/US NEW-MEDIA SALES HOUSES: The US giants making moves on the UK’s new-media scene - Will the new-media outfits setting up over here help or hinder our local sales houses?

14 Nov 1997 | by RICHARD COOK

bringing anything new to the UK, she maintains. In terms of technology, we at Emap are already using ...

Campaign Report on Television: It sounds great but will Web TV ever take off? - Will the TV, with its vast household penetration, surpass the PC as the medium for the Internet?

07 Nov 1997 | by GORDON MACMILLAN

The PC was set to be the technology of the future and the centre of the home entertainment world...The PC was set to be the technology of the future and the centre of the home entertainment world ...

FORUM: Could this really be the end of IPC as we know it? - Interested in publishing? Got pounds 1 billion to spare? Don’t miss this once in a lifetime opportunity - IPC, also known as the Ministry of Magazines, is up for sale. Is this the end of

07 Nov 1997 | by ALASDAIR REID

. And there s the technology argument too. Economies of scale? The advent of desktop publishing ...

FOR THE RECORD

31 Oct 1997 | by ALASDAIR REID

. London Underground is considering installing technology that would allow moving images supplied or ...

INTERNATIONAL BUSINESS MEDIA: PUBLISHERS MAKE SENSE OF THE NET - Business titles are using very different strategies in the race to win on the Web. By Alex Games

24 Oct 1997 | by ALEX GAMES

on. Soon, terminology such as push technology, intranet and extranet will be as commonplace as ...

INTERACTIVE: CASE STUDY/ELLE CHANNEL - The Elle/Clinique joint venture that aims to tempt more women online/A push channel, tailored to the way women use the Net, could take new media further

17 Oct 1997 | by STEVE SHIPSIDE

Push has come to shove and, as push technology comes of age, it s bringing with it the unlikely...Push has come to shove and, as push technology comes of age, it s bringing with it the unlikely ...

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