Search results for "Technology"

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Weetabix ad trials 'Pay-By-Picture' technology

22 Apr 2013 | by John Reynolds

to be the first company to trial the technology, which taps into the growing usage of smartphones and ...

Digital technology to bring virtual product placement

12 Apr 2013 | by Chloe Smith

The technology has been developed in response to the rising consumer desire to block out ...

Think BR: Ad technology has boomed, now it must consolidate

04 Oct 2012 | by Ryan Jamboretz

technology industry, writes Ryan Jamboretz, international managing director and chief development officer...Buying digital media is incredibly complex. The number of vendors and technology firms in the ...

Think BR: Attention is key to keeping up with the evolution of technology

19 Sep 2012 | by Peter Bell

technology officer, Microsoft Advertising....Bell, chief technology officer, Microsoft Advertising ...

Wagamama installs Blippar technology for diners

03 May 2012 | by Sarah Shearman

Wagamama, the restaurant chain, is using Blippar's augmented reality technology in a campaign to...." Wagamama is the first restaurant chain to use Blippar technology. It was debuted in August last year, for ...

Facebook confirms purchase of technology patents from IBM

23 Mar 2012 | by Sarah Shearman

technology patent wars....currently stands at 56 issued patents. Technology companies are increasingly looking to bolster their ...

Technology creates a whole new ball game for sports marketing

09 Dec 2011 | by John Reynolds

New technology is offering an array of opportunities for marketing at sports events....diminishing demographic. The nation's best-loved sports are now so suffused with marketing technology that the ...

Technology meets creativity at AKQA

10 Nov 2011 | by Katherine Levy

AKQA and they will all say the agency drives creative excellence through the medium of technology, but ...

Consumers use technology to filter relationships with brands, says report

01 Sep 2011 | by Staff

Consumers are using new technology to control their relationships with brands and filter out.... Consumers are using technology to filter out messages they don't feel are appropriate. We can also infer ...

ValueClick acquires personalised ad technology company Dotomi

03 Aug 2011 | by Sarah Shearman

ValueClick, the online ad technology company, has acquired Dotomi , the personalised ad technology

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