Search results for "Technology"

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CAMPAIGN INTERACTIVE: PERSPECTIVE

30 Apr 1999 | by JOHN OWEN, Tel: 0181-267 4894 E-mail:

Of the many changes that digital technology will bring to the advertising industry, one of the...Of the many changes that digital technology will bring to the advertising industry, one of the ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH TIM HAYWARD

30 Apr 1999 | by TIM HAYWARD, a senior consultant at HHC

things to a site that no amount of technology or graphic wizardry can compensate for. In a way, this ...

Campaign Report on Creative DM: The media factor - The best DM exploits the medium. Five leading creatives pick their favourites

30 Apr 1999 | by CATHERINE MONK

website, as his all-time favourites. He believes it s their creative use of technology that makes ...

MEDIA: FORUM - Is there demand for an internet media specialist?/An online planning and buying specialist called i-level launched last week Its aim is to be the Zenith of web media, not only by dominating the medium but making the internet accessible by o

30 Apr 1999 | by ALASDAIR REID

is not about technology. He comments: We are talking about an additional, hybrid skill-set ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

30 Apr 1999 | by LEXIE GODDARD

refuse to include branding or even use computerised technology to remove logos from photographs. But ...

Internet: Going beyond the banner ad - Banner ads have brought the big advertisers to the net, but it’s ’rich’ media that will keep users’ interest, writes Matthew Reed

29 Apr 1999 | by MATTHEW REED

coming of age. Online audiences are growing, often at the expense of other media; the technology is...coming of age. Online audiences are growing, often at the expense of other media; the technology is ...

Pizza Hut debut site to extend home delivery

29 Apr 1999 | by BEN ROSIER

Interactive to develop the first stage of the site after a three-way pitch against Good Technology and Blue ...

Opinion: Better ditch the figures and use creative instinct

29 Apr 1999 | by LAURA MAZUR, a business writer and auth

they are using microscopes rather than telescopes. Using technology to segment your customer base ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

23 Apr 1999 | by DOMINIC MILLS

opportunity to decide themselves as the King of Technology graced the technology channel, .tv, available on ...

Euro RSCG secures pounds 5m Microsoft task to co-ordinate ads

23 Apr 1999 | by CLAIRE COZENS

Publicis Technology also pitched. Microsoft has historically used separate agencies across Europe ...

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