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Nortel in brand push

19 Dec 1998 | by ANNE-MARIE CRAWFORD

the business rather than technology. Unsworth added that he hoped the campaign would ...

REVIEW: Marketing and advertising news in the week’s press

18 Dec 1998 | by CLAIRE BEALE

technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm of...technology will now allow the display to accommodate weather-sensitive imagery. XTV, the design arm of ...

NEW MEDIA: Martin Dawes’ web upgrade to plug net service

17 Dec 1998 | by ANNE-MARIE CRAWFORD

information, entertainment, sport, travel, lifestyle, education and technology. Martin Dawes intends ...

Keeping track of TV viewing is the challenge of 1999

17 Dec 1998 | by RAYMOND SNODDY

sophisticated technology is becoming available. The Arbitron experiment in Manchester with Personal Portable ...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

17 Dec 1998 | by ROB GRAY

, says Medialink International president David Davis. Broadcast technology differences between the ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

11 Dec 1998 | by STEFANO HATFIELD

. For Cellnet, the idea was to use ITV2 to help position the brand at the forefront of technology ...

PRIVATE VIEW

11 Dec 1998 | by PATRICK COLLISTER

, Sainsbury s, Alka-Seltzer and the RSPCA. Granada Home Technology doesn t immediately spring to mind ...

FORUM: Is the IPA’s gloomy outlook a vision of the future? - The IPA’s response to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free-to-air television might be allowed to wither o

11 Dec 1998 | by ALASDAIR REID

television underclass of people unable to afford the paid-for TV and new technology. They will be left with ...

FOCUS: CHANGE MANAGEMENT - Change comes from within. In times of flux the ability to maintain two-way communication with employees can be the spur that truly drives a corporation forward. Nick Purdom reports

04 Dec 1998 | by NICK PURDOM

the impact of technology on staff and on the client service they could offer, he says. Rather than ...

LIVE ISSUE/TEQUILA PAYNE STRACEY: TBWA declares global ambitions with DM merger - Tequila Payne Stracey will experience little teething trouble, Claire Cozens says

04 Dec 1998 | by CLAIRE COZENS

, but improvements in technology and in the cross-fertilisation of information have changed that ...

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