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What marketers can learn from Generation Y

magazine) those born between 1980 and 1994 who have grown up on a diet of technology, social media ...

The New Breed of Sports Rights Holder

opportunities that technology offers them. And, crucially, they neglect to recognise when their competitors do ...

A view from the top

in our business sphere, where state-of-the-art technology gives us real-time data at our fingertips ...

Never mind big data, what we need in media is data that speaks the same language

and technology allow. The problem here is that each technique is different and not comparable with the ...

Inspired by greatness

past year: those marketers who have taken risks and explored new creative territory and technology to ...

Marketers need to broaden their horizons to achieve greatness

technology, communications and media practice head at Spencer Stuart. ...

Paul Smith, James Dyson and Jonathan Warburton: what inspires Britain's eponymous entrepreneurs

. What we're always searching for is that magic technology that makes something work better and solves ...

Forget SXSW, it's time brands looked elsewhere for exciting new things

's more, every agency and brand with a passing interest in technology has decided to decamp to Austin for ...

Group FMG: Let me tell you a story

many marketers is that the rapid pace of change within the consumer technology sector has left them ...

Brand Barometer: Oreo's latest viral campaign reviewed

back with a series of videos showcasing some 'ground-breaking' technology to... separate a cookie ...

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