The marketing of Obama and Romney: it's the data, stupid
31 Oct 2012 | by Noelle McElhatton
for brands. Better technology and data, in theory, means better targeting. But, as in the imperfect ...
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branded channels , which include "food wine", "lifestyle", "technology", "clothing" and an over-arching ...
for brands. Better technology and data, in theory, means better targeting. But, as in the imperfect ...
. We are a digital performance agency, sitting where data and technology converge, so it might seem odd ...
structured play, do not rely on technology old or new and nor do they rely on specific rules or rewards ...
technology integrated into the building in the next three years." Tom Roberts, managing director of Tribal ...
the TV spot, a woman spies on Bond using Sony technology such as its Xperia T smartphone. The ...
between customer expectation and actual experience. With proven and mature technology for relationship ...
, chief envisioning officer at the software and technology giant....not comment on this subject directly, he said that technology companies, clients, agencies and ...
Howe, Google's sales chief, who said technology should be "there when you need it and get out of the...time at Google is "spent on products and services that are geared to deliver technology which will ...
explained that with much more technology at marketers' disposal, this is no longer the case. The "metrics ...