Building a bridge between brands and consumers
31 Jan 2012 | by Louise Pearce, Forward
are now confidently embracing every channel technology cares to throw at them, I feel we are ...
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Tailored content hits the target
31 Jan 2012 | by Lynsey Barber
different channels. What is driving this change? Is technology the key? LP: It's experience ...
Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)
24 Jan 2012 | by Martin Ryan, CPM (UK)
efficiency, but brands that do not embrace such technology are in danger of being left behind....technology is enhancing this process, allowing immediate data access, anywhere, any time. We can present ...
Forward Thinking Essays 2012: The year of activity, Darren Guarnaccia, Sitecore
24 Jan 2012 | by Darren Guarnaccia, Sitecore
him rather than spam. In 2012 marketers will use technology to track consumer reactions to various ...
Rahul Kadavakolu, Wipro: Data is the core commodity
17 Jan 2012 | by Rahul Kadavakolu, Wipro
Technology can play a pivotal role in future business success - and data is the key component....changes. Technology will have a key role in governments and markets fulfilling their potential ...
Michael Prescott, BT: Smart ways to save energy
17 Jan 2012 | by Michael Prescott, BT
seem daunting, but there are grounds for optimism. Advances in science and technology have helped us ...
Luke Johnson, Risk Capital Partners: Innovate to accumulate
17 Jan 2012 | by Luke Johnson, Risk Capital Partners
, and not Honda's, has become synonymous with green engine technology. It is much easier for small ...
Richard Mound, IBM: Send in the collaborators
17 Jan 2012 | by Richard Mound, IBM
superior to both. In China, IBM is using supply chain technology for the first time to track pork meat ...
Ravi Mattu, Financial Times: Putting the customer first
17 Jan 2012 | by Ravi Mattu, Financial Times
a technology company could change shopping. Yet Apple Stores have queues forming round the block ...
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