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Starwood Hotels adds customer reviews to Facebook

31 Jan 2012 | by Sarah Shearman

Bazaarvoice, which offers brands technology to harness customer conversations, and Buddy Media ...

Building a bridge between brands and consumers

31 Jan 2012 | by Louise Pearce, Forward

are now confidently embracing every channel technology cares to throw at them, I feel we are ...

Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

brands are spotting that they can facilitate, through technology, the growing desire among consumers to ...

Trading places: this week's people moves

27 Jan 2012 | by Daniel Farey-Jones

) Arnold Worldwide has hired Kieron Monahan as global planning director and global technology practice ...

P&G asks Facebook to 'like' clean water programme

26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

's patented powder technology that purifies water to make it drinkable. P G will also be rebranding the ...

EC proposes data fines of up to 2% of global turnover

25 Jan 2012 | by Daniel Farey-Jones

, technology service providers outside the EU will face a whole range of new obligations. "However, this is ...

McDonald's trials concept restaurants with enhanced children's facilities

25 Jan 2012 | by Nick Batten

the latest technology facilities, as the fast-food chain looks to better cater for children and for

Think BR: Sports advertising - you can't just play at it

24 Jan 2012 | by Matt Morley-Brown

digital technology to re-create the physical and mental confrontation involved in staring out your ...

Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)

24 Jan 2012 | by Martin Ryan, CPM (UK)

efficiency, but brands that do not embrace such technology are in danger of being left behind....technology is enhancing this process, allowing immediate data access, anywhere, any time. We can present ...

Forward Thinking Essays 2012: The year of activity, Darren Guarnaccia, Sitecore

24 Jan 2012 | by Darren Guarnaccia, Sitecore

him rather than spam. In 2012 marketers will use technology to track consumer reactions to various ...

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