Marketing's Trends plus conference is three weeks away
14 Nov 2012 | by Staff
, economics, technology and science, to influence consumer behaviour and wants. The list of speakers ...
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Field marketing: coping with the data deluge
16 Nov 2012 | by Rob McLuhan
agency's activity on behalf of technology brand HP in Dixons Group and John Lewis stores, where staff ...
Will Postar 2 boost outdoor?
08 Nov 2012
, Postar 2 uses GPS technology to monitor the movements of a panel of 23,000 people and gauges their ...
Postar 2 roll-out set for early 2013
01 Nov 2012 | by Nick Batten
. Postar 2 is based on GPS technology that monitors the movements of 23,000 people. This is an update on ...
Media agencies cost mobile and tablet ad market £200m a year
25 Sep 2012 | by Maisie McCabe
increasingly use technology that automatically adapts content. Lee Baker, director of the AOP, said: "We are ...
Canon pioneers Eye Amplify NFC sites
28 Jun 2012 | by Nick Batten
worldwide through embedded near field communication (NFC) technology, QR codes and SMS functionality. The ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
combine the out-of-home channel with mobile technology, to create a rich and deeper engagement with our ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
17 May 2012 | by John Reynolds
is an emerging technology." Fletcher compared the potential of Zeebox with the stratospheric rise ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
that more than two-thirds of the policies disclosed the presence of third-party tracking technology on ...
Public awareness of NFC yet to take off
03 Apr 2012 | by Maisie McCabe
technology have interacted with an advert....out-of-home specialist agency Posterscope, the most commonly used interactive technology is Bluetooth. The ...
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