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Print DM seeks a digital future

20 May 2011 | by Alex Brownsell

Royal Mail wants to use technology to boost the effectiveness of direct mail, writes Alex Brownsell....' direct marketing investment, has turned to technology in an attempt to reinvigorate the reputation of the ...

Make social a key touchpoint, says customer expert Phil Winters

19 May 2011 | by Daniel Farey-Jones

advertising. Instead, he suggests, "advertising is going to change its stripes" as technology such as ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

18 May 2011 | by Ed Owen

business. EBay's deal was never a success, as it omitted the technology rights underpinning Skype, which ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

, for example, boasted 'goal-line technology' for 25, and then showed a pair of glasses. Holmes ...

WPP makes $5m investment in US data analytics company

17 May 2011 | by Ed Owen

units. Mark Read, chief executive of WPP Digital, said: "The application of technology to the ...

Royal Mail to offer digital watermarking system

09 May 2011 | by Ed Owen

first postal company in the world to offer digital watermarking technology to its customers. "This ...

Superdrug targets rival Boots with Beauty Card marketing push

04 May 2011 | by Nicola Clark

technology to offer customers added value when they shop in our stores.' ...

 

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