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Think BR: A shopper's paradise

23 Dec 2011 | by Tim Watson and Richard Matthews

smartphone apps that offer a great deal more than just the opportunity to order online, technology is ...

Think BR: Luxury brands and the social media dilemma

20 Dec 2011 | by Jane Simmonds

aspirational customers to boost engagement and loyalty. Technology makes it easier than ever for them to ...

Think BR: Targeted TV - advertisers' nirvana

16 Dec 2011 | by Hamish Pringle

2006 to over 2 million in 2010, according to market specialists GfK Retail Technology ...

Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum

08 Dec 2011

is being unfairly targeted here. This financial crisis coincides with major advances in technology ...

Think BR: What's the point of an earnout if the economic gloom persists?

06 Dec 2011 | by Bob WIllott

have adopted a fairly similar approach towards early stage technology businesses and some foreign ...

Think BR: Will embed technology lead to increased product placement revenue?

05 Dec 2011 | by Philip Hughes

Product placement has been slow to take off in the UK but new technology could change this, writes...digitally inserted into Sky s documentary, A Different Breed . Technology allows advertisers to ...

Technology and creativity to power TV brands of the future

01 Dec 2011 | by Andy Bryant

- in particular, major internet, technology and film brands. In a world of increasing choice where ...

Russell Davies: A columnist's job is to be switched on at all times these days

01 Dec 2011 | by Russell Davies

, technology, science and media. I don't follow many marketing and advertising blogs any more. I assume ...

Think BR: Customer loyalty in 2011

25 Nov 2011 | by Simon Atkinson

. Perhaps new technology provides the answer here. QR codes provide a new dimension, a new opportunity to ...

Alex Altman: Embracing failure is the best way to achieve success

24 Nov 2011 | by Alex Altman

technology and content companies to discuss and debate how our respective companies can work ever closer. As ...

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