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Media: All about ... Google's takeover of DoubleClick

27 Apr 2007 | by Alasdair Reid

provides ad serving technology for both banner and video-streamed advertising, but also monitors the ...

Google challenges media's big players

24 Apr 2007 | by Caitlin Fitzsimmons

, Google views itself as a technology company rather than a media owner, and is keen to downplay the threat ...

Will Ofcom deliver radio reforms?

24 Apr 2007 | by Sarah Crawley-Boevey

for a relaxation in regulation and a set of rules that account for the change in technology, audience ...

The World: Insider's view - Brazil

20 Apr 2007

a global scale. Soon, technology will become even more of a commodity to every market competitor ...

The World: So, is it 'gonna be all right' for Chuck's Cutwater?

20 Apr 2007 | by John Tylee

signs are encouraging. The agency kicked off with briefs from Motorola, Seagate Technology and Luxottica ...

Media: Strategy Snalysis - Canon trains lens on DSLR technology

13 Apr 2007

Brand: Canon EOS 400D Client: Canon UK Brief: Launch the successor to the EOS 350D, pushing DSLR photography as a trend and claiming the leadership of the DSLR category and photography for Canon Target audience: "Explorers" - a predominantly male audience who feel connected and interested in the...

The World: A little goes a long way in the fight to lead France

13 Apr 2007

herself as a "politician 2.0", with a strong grasp of technology. She has a website and engages in ...

Battery Power

11 Apr 2007

looking for new ways to use mobile technology to reach 16- to- 24-year-olds with a greater degree of ...

Search still propels UK online spend

03 Apr 2007 | by Caitlin Fitzsimmons

New technology, an increase in user-generated content and the rise of social networking sites are...technology. But Phillipson says online display has been rejuvenated by new rich media formats, such as video ...

Why C4 sounds upbeat about DAB bid

03 Apr 2007 | by Sarah Crawley-Boevey

technology companies, and our ambition is to put radio back at the heart of where it belongs. We want to make ...

 

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