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How HP aimed for iconic status

05 Jul 2005 | by MediaWeek

Campaign aims to ensure HP is viewed as the provider of “vital technology for business and life”...printer company that also makes PCs". For HP to become the number one technology company, our goal is to ...

Industry seems content with small returns

05 Jul 2005 | by MediaWeek

promotions? It's unlikely. It is no secret that technology is more sophisticated and advertisers are now ...

In Brief

05 Jul 2005 | by MediaWeek

– Entertainment, Technology, Excite and Living (see profile). Abbey business up for grabs Abbey is putting its ...

Blogs pose new ad challenge

05 Jul 2005 | by MediaWeek

. Coupled with this is the huge number of blogs in existence and the fact that the technology is constantly ...

Bullish producers focus industry attention on brave new world

05 Jul 2005 | by MediaWeek

Starcom, acknowledges the need for change and the fact that technology will accelerate this process. "I ...

The man with the mission for Future

05 Jul 2005 | by MediaWeek

dotcom crash was bad news for the company whose titles are so intrinsically linked to technology. Like ...

If I were running ITV now...

05 Jul 2005 | by MediaWeek

suppose the only truism is that we always over-estimate the short-term impact of technology and ...

 

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