27 Apr 2004
| by Jules Grant,
outbound contact services, and technology services based on SMS and email. Orchestra chief executive Brian ...
13 Apr 2004
| by Joe Lepper,
LONDON - Marketing-related and CRM technology budgets have increased for the first time in three...technology budget was around £200,000, a 2% increase on results of a survey conducted at the 2003 event ...
13 Apr 2004
| by Joe Lepper,
, where he was a senior consultant.
Carruthers has been involved in the technology sector for 15 years ...
08 Apr 2004
Chip and PIN card technology will permit marketers to achieve new levels of customisation in...Some marketers think the new chip and PIN technology has little to do with relationship marketing ...
08 Apr 2004
| by Tim Hipperson, the managing director and Ed Pritchard, the creative director of McCann Relationship Marketing Partners
that an ad has to look cheap. Digital technology means good-looking work is achievable without ...
08 Apr 2004
future illuminated by developments in data and online technology.
Attitudinal classification working ...
06 Apr 2004
| by Staff,
capitalise on our database and technology to retain our customers, more effectively than our competitors ...