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MEDIA: SKY'S WTVML SYSTEM - AN EXPERT'S VIEW. The system behind interactive ads on Sky is too good to use to send out samples

So, armed with spot times for an advertiser using Sky's new WTVML technology, I prepared to be ...

Pschorr joins Fallon from WCRS to head Sony Euro business

's dedicated dotcom and technology unit. ...

Agency Republic nets BBC World Service digital account

the use of modern technology. Despite posting a record global weekly audience of 153 million in 2001 ...

Analysis: Ex-journos face culture shock as in-house PROs

, and has since written a book on the impact of technology on retailing. For Steven Day, formerly ...

Agency Republic nets BBC World Service digital account

through the use of modern technology. Despite posting a record global weekly audience of 153m in 2001 ...

Nectar to rethink rewards strategy

technology will boost Nectar, which has more than 11 million collectors, by enabling consumers to redeem ...

PROFILE: Route master - Chris Townsend, Director of group marketing, TfL

goal of a more efficient and integrated transport system. Technology systems are familiar ground for ...

THE WEATHER EFFECT: Marketers have no excuse not to harness data on the weather to make gains

blaming unseasonal weather for poor sales, but as forecasting technology improves, it's less of an excuse ...

The Euro files

. Firstly, as network revenues have grown and technology costs have dropped, there has been a trend toward ...

ANALYSIS: BiTC honours ethical initiatives

, heat-sensitive urinal stickers in men's toilets and viral e-mail technology. This initiative was a finalist in ...

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